As retail models grow and change, one thing is certain: ecommerce is here to stay. The low overhead and increased reach of selling goods through an online shop makes it possible for anyone to participate in ecommerce. Social Linus builds and manages ecommerce websites, designs marketing plans, and provides the initial customer service in order to get your online shop up and running.
One of the best ways to grow an audience for your business or organization is to create original content that adds value for your target client or customer. Social Linus records and edits short video clips; records and produces podcasts; and creates any other audio/visual need your business or organization may have.
You have something to say and it is valuable to your audience. We build, strategize and assist you on the best ways to increase traffic, capture leads and promote your content through:
Set your team up for success and save them time. Give them an advantage when they pick up the phone knowing exactly what your leads are looking for, what they have downloaded, and if they are ready for a phone call. Use a complete messaging and tracking toolkit:
The relationship doesn't end with project delivery. Build trust and show your clients more ways to improve their inbound marketing and maximize their impact through:
Progressive Recovery is an addiction recovery resource specializing in providing content that assists in maintaining long-term, spiritually-based sobriety from substance abuse. Most recovery resources focus on the initial recovery stage, including rehab or the first few years of sobriety. We identified a gap in the available resources for those who have been sober long-term, and worked with the client to develop a content-creation plan that would be most accessible to our target demographic.
From there Social Linus built a website designed to feature podcasts, blogs, interviews, and other story-telling mediums that effectively foster long-term sobriety, as well as support a community of those in recovery. The Progressive Recovery audience continues to grow, and Social Linus continues to think of new and innovative ways to tell their stories and explore their challenges through our digital platform.
1heart2lives is a community of heart-health champions that support the American Heart Association through several outlets. First, 1heart2lives has an ecommerce shop to raise funds for the AHA through the sales of uniquely designed goods. Second, 1heart2lives features a comprehensive blog of stories from those impacted by heart disease, as well as articles relating to heart health. The blog fulfills the secondary mission of raising awareness about heart disease.
1heart2lives is an excellent study on how to build an ecommerce organization from the ground up. We worked with the client to formulate a mission and vision; develop the branding (the personality of the organization and corresponding design); build the initial beta-phase ecommerce site; and design the first product line. Through each phase of the launch we had to identify what was working, and what was stalling. Were we targeting the right demographic? Did the designs and price points appeal to that demographic? Was the blog diversified enough to hold an audience long-term? Was the website itself user-friendly? And if not, what needed to change? We sought out expert ecommerce consultation, ran the work through focus groups comprised of the target demographic, and focused on building a network of supporters who were willing to give us honest feedback about every aspect of the organization.
Today, Social Linus continues to implement the changes necessary to allow 1heart2lives to grow and thrive, whether it be through marketing strategy, content creation, product design, or website updates.
HorizonDJ is one of the Atlanta-area’s top event DJ’s, specializing in Bar/Bat Mitzvahs. While they already had a website and an established brand, neither the site nor the printed materials had been updated since 2003. Beyond that, the old site and branding felt old, stodgy, and didn’t connect to the client’s target demographic of 12-and-13-year-olds. The client had several concerns: they needed to be able to add new photos and update information quickly and easily; they didn’t want to harm their top SEO page ranking; and they wanted their established clients to be able to easily recognize their brand.
Social Linus rebuilt the website, and together we chose a user-friendly platform so we could educate the client on how to make quick edits. In keeping with HorizonDJ’s SEO concern, we wrote the content on the site focused on their keyword search rankings; we refreshed the logo so it maintained its original concept, but was modernized; and we provided printed collateral that matched the new feel of the website, to provide clients a comprehensive brand experience that is easy to remember and stands out from the competitors.
Social Linus Media is a full-service digital marketing agency specializing in providing concierge-level services to our clients. We go beyond simply inbound marketing to providing consultation, strategy, and a wide range of services to connect your business or organization with the ideal customer or client.
We are 100% committed to collaboration with our clients to help them connect with their customers in a new, meaningful way. We believe that the most successful organizations master the relationship first, and the sale second. We believe that focusing on your organization's unique personality is the key to standing apart from your competition, and fostering loyalty from your customers. And we believe in helping others succeed, in any way that we can.