This is the first episode of the Social Linus Podcast. We created this podcast after producing two series for clients and in the spirit of practicing what we preach we decided it was time to put out our own as well.
Are you looking at some blank lines in your blog writing schedule? Stuck on an idea to drive more traffic to your blog? We've been there a few times and it can be frustrating to sit and stare at the page demanding ideas to pour out of our heads into something brilliant. In these instances, the best solution to moving forward is to look to the past; specifically your old posts. Here's five tactics to get you mivng again and never have to stare down the screen wishing for brilliance to appear like a Fairy Godmother right before the Ball.
The old cliche about a picture being worth a thousand words still holds true, especially in online content marketing. There is no better way to get someone engaged with a social media post, click on a link in an email, or want to read further into a blog post than having excellent visuals. This is especially important for Ecommerce! But using a poorly executed visual can also work against you. If it sends the wrong message, looks cheap, or is used without the owner's permission, your business's brand can suffer. We put together a short guide to using images in online content marketing effectively.
Once upon a time, the Sun and the Wind got into an argument over who was more powerful. They decided to resolve the question with a contest. They spotted a man walking down the road wearing a coat; whoever could get the man to take his coat off would be deemed the most powerful.
An ecommerce client recently asked us to help him with a personal side project: produce 200 t-shirts for a fundraising event for his son’s high school senior class. The client had already made a design he liked, but needed help working with the t-shirt vendor to get the graphics just right, place what would need to be a rush order, and handle the customer service elements he just didn’t have time for.
By now, every business owner knows how important it is to market on social platforms like Facebook, Instagram, Twitter, etc. But what many struggle with is how to get your content to stand out on these platforms, in the midst of the millions of other posts streaming through your customers’ feeds. Here are 4 apps that will make your content pop and get customers to stop scrolling and start engaging:
Have you ever wondered how some online businesses create such fierce loyalty amongst their customers? A great product and exemplary customer service are givens, but creating an emotional connection relies on something deeper.
Starting a business selling goods to people all over the world has never been easier, therefore many people are getting into the game. But just because everyone is doing it, doesn’t mean everyone is doing it well. Ecommerce businesses have a failure rate of around 80%! And many fail because they don’t know what they do not know.
“It looks really nice, but I can’t afford it.”
It’s the most common phrase all digital marketers hear from business owners. They don’t want to spend the money on professionals to handle marketing materials like logos, websites, ads, and manage online presence including social media accounts.
Initially, professional design and marketing work can seem like a big expense with a low return on investment. Unlike traditional business expenses (such as equipment and software), design and marketing work appears to be less tangible, and on the surface it’s harder to measure the necessity and benefit.
But businesses that choose to cut corners on their marketing budgets are businesses that are more likely to end up closing their doors…permanently. In fact, Inc.com lists “failure to market online” as one of the top reasons new business fail! In a business climate where 80% of startups fail in the first 18 months (Forbes), skimping on professionally designed marketing materials is a risk business owners can’t afford to take.
Here are the top 5 reasons why you should hire a digital marketing agency for your business: