Ever dreamt of just going away on a long vacation without having to worry about answering emails and following up with sales inquiries? As a business owner, we want a dependable response system without having to be there twenty-four seven. That’s not too much to ask right?
If you are stuck in firefighting mode all the time, you might end up with the unfulfilled promise of a family vacation in Florida Disneyland, a romantic getaway in Paris, or chilling out in the Maldives. What if we told you we can help you turn your dream of free time into a reality?
3 Ways To Free Up Work Time With Marketing Automation
1. Organize your Emails and Contact Request
With today’s digital technology, organizing your emails and contact information is easy. You no longer have to worry about hiring someone to type out each email for you. Or worse! Manually sending out the same email to all 1200 customers.
Email marketing automation does that task for you. Automating your emails not only saves you time but enables you to personalize each letter, so it does not even seem like it’s sent from software. And email marketing does this job by using templates. Today, you can create email templates well ahead of time, that can personalize messages with CRM data like age, interests, past purchase history, and even pain points. Below is an example of an email template:
|“Hey John, we’ve just received your online inquiry about the…. While we will be getting back to you, I’ve attached our catalog for you to browse. Feel free to drop me an email to clarify. Also, could we ask 2 more questions about your inquiry, so that we give you exactly what you need? Question 1: Are you using similar a product to_____? Question 2: How long have you been a similar product ____?”|
And for contact requests? You get an automatic notification if a potential customer is trying to call you or inquire about your product without you being flustered scrolling through hundreds of emails. They can be automatically sorted out in terms of their type of inquiry, urgency, or even how much budget they have. Just imagine how much time you will save by taking this task off your list of responsibilities. Getting closer to that vacation now?
2. Categorizing Potential Leads and Customers
Face it, having to manually input leads and customers into specific tabs that note their readiness to buy, product interest, lead source, etc. can be time-consuming! You would rather spend that extra time doing other things.
Without a proper system that offers decluttering services, you might even end up entering duplicate data. That’s why choosing to use CRM Automation saves you loads of time. You or your team no longer have to do these things manually. The system does it for you as soon as the potential customer fills out a form on your website. Based on their response, they can be automatically categorized (or segmented), with the hot qualified leads being attended to first. And the rest of the inquiries will be sent an immediate email response, with a nice corporate video explaining your product USP, before calling them back the next day.
Think about that? How much time will you have at your disposal if you take away this task from your to-do list? Now the Dream holiday and break that you desperately need does not seem so far away…
3. Automating Follow Up
Not all inquiries turn to a sale immediately. According to SalesForce “79% of leads are never converted to sales”. This means that many businesses are not following timely, and often enough to engage the prospect. These lost leads can be very costly especially with the cost of acquiring a lead becoming more expensive.
Another article by the Online Marketing Institute says that it takes between 7 to 13 touchpoints before someone buys. Prospects that do not buy after 2-3 attempts may not mean they are never going to buy. Perhaps they just needed to know more about the value of your solution, get some financing or other resources like human resources or time, to start using your service/product.
Manually following up with the prospect with 7-13 touches multiply by 500 prospects, would be too much for businesses with limited resources. Yet, Email Marketing Automation makes it possible, by automating personalized email as additional contact touch points. Take a look at the template below.
“Hey John, how’s business? Hope everything is going well at your office. You recall back in May, we talked about getting your company started on using a CRM? And you mentioned to contact you again this month? How’s your schedule for these two weeks?”
With CRM Automation Marketing, we can even detect user actions like if they have opened the email, clicked on links, downloaded the attachment, visited our contact us page again, watched what percent of a video. Imagine what power this information has, when your salesperson, calls back knowing all these? And the system will allow you to zoom into hot leads based on their engagement (we call that lead scoring) with your emails and website.
With these 3 tasks taken off your plate, you can easily see how your business could improve drastically while saving you tons of time, finally giving you that peace of mind that when you go away on a holiday, sales follow-ups are happening automatically without you.
On – 05 Jul, 2018 By Scale Up Marketing