What Role Does My Website Play in Converting New Customers?

Your business needs to have a website. It serves many purposes, but you should pay particular attention to how your website can help you convert new customers. Your website can help you find new growth in many ways.

Landing Pages

Having landing pages on your website is a great way to gain more conversions. A landing page is a page on your website that visitors will end up on after following a call to action. This page is primarily a form for the visitor to fill out. They can enter their contact information and any other pertinent information. On this page, your website visitor becomes a new lead for your business. To create an effective landing page, there are a few key elements to include. You want to make sure you have a clear heading on the page that indicates what the visitor should do and what they are signing up for. This is also the place where you need to convince them why they should take advantage of your offer. You can even include testimonials.

Navigation

To gain more conversions, you need to make sure your site is easy to use and appealing. Users will decide quickly to stay or go, so being able to find your way around is important. When creating your navigation tools, you need to make them obvious so your users can easily find their way around the site. You should also be mindful of your headings. They should be clear, but also not overly specific. It can be confusing if you include too many headings. Additionally, you can include a search bar on your site so users can quickly find information. Some websites even include an AI chat function as another option to quickly find answers.

Reviews

Your website is an excellent place to display reviews for your business. Many people rely on reviews before making a purchase or engaging with a business. If there are no reviews, people are usually hesitant to continue. It is in your best interest to generate and encourage reviews and then display good reviews on your website. People will often trust an online review as much as the recommendation of a friend or family member. If they see reviews on your site, they are more likely to take the next step.

Conversions are an important part of your business. You can use your website to increase your conversions. Take some time to evaluate your website to see if it is serving this purpose.  

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