1heart2lives is a community of heart-healthy champions that support the American Heart Association through several outlets. First, 1heart2lives has an e-commerce shop to raise funds for the AHA through the sales of uniquely designed goods. Second, 1heart2lives features a comprehensive blog of stories from those impacted by heart disease, as well as articles relating to heart health. The blog fulfills the secondary mission of raising awareness about heart disease.
1heart2lives is an excellent study on how to build an e-commerce organization from the ground up. We worked with the client to formulate a mission and vision; develop the branding (the personality of the organization and corresponding design); build the initial beta-phase e-commerce site; and design the first product line. Through each phase of the launch, we had to identify what was working, and what was stalling. Were we targeting the right demographic? Did the designs and price points appeal to that demographic? Was the blog diversified enough to hold an audience long-term? Was the website itself user-friendly? And if not, what needed to change? We sought out expert e-commerce consultation, ran the work through focus groups comprised of the target demographic, and focused on building a network of supporters who were willing to give us honest feedback about every aspect of the organization.
Today, Social Linus continues to implement the changes necessary to allow 1heart2lives to grow and thrive, whether it be through marketing strategy, content creation, product design, or website updates.
Blog Content Creation
Every organization should have a blog because they educate, inspire, and connect with your key audience. For 1heart2lives, an organization that raises money for the American Heart Association, the blog also serves to build a community of people who’ve been impacted by heart health issues. We build every post from scratch, including finding the stories to share, writing each post, promoting through email marketing and social media, and more. Each post serves to grow the website, and therefore the audience, connected to 1heart2lives.
1heart2lives’s key sponsor is a heart attack survivor who received a life-saving heart transplant. We wanted to tell his story through a symbol that conveyed what it meant to literally get a second life from organ donation. Additionally, we chose colors that are bright, yet calm, to convey optimism and energy.