ACR Consulting Services
ACR Consulting Services, LLC is a full service managed care consulting firm that specializes in working with both healthcare payers and providers on data management, contract negotiation, billing services, and more. We worked with ACR to develop a full re-brand, which included an updated logo and signature colors, a new website, and website content that fully encapsulates who they are. It was important to ACR to convey to their target audience of healthcare professionals that they are trustworthy, provide exemplary customer service, and are knowledgeable in the field.
The ACR logo is a songbird that incorporates a cross, which represents ACR’s commitment to integrity and trust, as well as their status as a Christian company. While creating their brand we chose a calm, cool color scheme to invoke feelings of peace, security, and confidence.
The ACR website was designed with the purpose of helping potential new clients fully understand the value proposition of working with ACR. The services and the values of the company are on the home page, and navigation was kept intuitive and minimal thanks to a long-scrolling page format that makes the website easy to use no matter what device the viewer is on. The website was also designed to be scalable, and we’re currently working on developing more detailed Service areas, a blog, and other client-focused resources.