Motivate This

Project Description

Professional speakers and performers need websites that are tailored to their unique brand and showcases the best of their talents. We worked with veteran conference emcee Jon “Vinny Verelli” Schwartz to update his website and prominently feature the diverse body of work he’s accumulated from his shows. Most importantly, we needed visitors to the site to fully understand Vinny’s brand so they could determine whether his style fit their needs. We worked closely with Vinny to develop the site’s look and feel, and design a layout that walked potential clients through his work and booking process.

Project Details

Client Bacchus Productions
Date 11/2017
Skills Branding, Web Design, Video Production

Video Production

The most important part of building a website for a professional speaker is to make sure there are plenty of samples of the speaker’s work so potential clients know exactly who the speaker is. We worked with Vinny to develop a script, record the dialogue, and edit in clips of his performances at shows to give potential clients a clear picture of why they should hire Vinny Verelli for their next conference.


The challenge in developing an updated brand for Vinny Verelli was keeping it consistent with his other project, Cooking With Vinny. We worked with Vinny to create a new logo that is another iteration of the Vinny character and fits with the persona of a wise guy turned chef and motivational speaker. We also made sure the look and feel of his materials all worked together to convey who Vinny is, and why he’s unique from other emcees and motivational speakers in the field.

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